In the Global Soft Power Index 2023, based on the research data collected in 2022, after the start of Russia’s full-scale invasion, Ukraine added 10 points to its soft power score over the year, more than any other nation in the study, largely driven by a substantial increase in its influence. In 2023, Ukraine ranks 37th (up from 51st) with a 44.3 soft power score and increased familiarity, reputation, and overall influence. Ukraine sits among the top 20 most influential countries globally. It enjoys high attention of the global public, being the 3rd country in terms of the “affairs followed closely”. Ukraine also ranks high within the Governance pillar, being 12th on the “internationally admired leaders”.

The authors of the Index acknowledge that this is the result of the successful execution of Ukraine’s internal and external diplomatic communications approach that helped to bring the Western alliance together and resist the unprovoked and illegal invasion of Ukraine by Russia.

Find more insights in the “Ukraine’s Global Perception Report 2022” available for free use: https://bit.ly/3kJheoS